The top ten U.S. health insurance companies were recently rated by EquiTrend. A press release from Blue Cross Blue Shield announces them as the top rated health insurance brand in the survey. “Blue Cross/Blue Shield Highest Ranked Health Insurance Company Among Consumers” highlights the top six health insurers. Aetna health insurance came in ranked second by consumers followed by United Healthcare, Kaiser Permanente, CIGNA, and Humana. The study to determine these rankings asked consumers about trust, equity, the connection to consumers, energy, commitment, and brand behavior and equity.
Many Americans will become more involved in choosing their health insurance company with the coming health care reform. Instead of just going with the company that their employer offers coverage through, consumers will be researching ways to cut costs and maintain benefits as more of the health care burden is shifted to them. Health care reform can bring about billions of dollars in revenue to insurance companies, but they’ll have to make the right marketing moves in order to get this new business. Consumers’ perception of a company is just as important as their product, cost, and benefits since it can be hard to tell the difference in companies by those latter factors.